We use Douglas Elliman’s vast reach to connect with thousands of prospective buyers, but when it comes to marketing your property, we have our own in-house Marketing Director and are not reliant on Douglas Elliman’s marketing. We are self-run, self-driving, and always a few steps ahead of the competition.
We aim to start showing your property as soon as possible, and to do that, we have in place a marketing process for optimum efficiency. We get to work on marketing your property right away, review materials as soon as they’re complete, and launch to market within days. When we liaise with outside parties like photographers and designers, our Marketing Director manages for quality and speed, working from a roster of established, proven professionals to deliver a seamless marketing plan in minimal time.
STRATEGIC DIGITAL MARKETING
Our complex digital marketing strategy moves well beyond StreetEasy and Zillow. We partner with top-tier marketers for impressive virtual staging. We pinpoint prospective buyers and brokers and send them customized emails and social media blasts. We give your property a platform like no other, leveraging the broad reach of our digital newsletter, website, and blog. For each property, we develop a detailed, personalized approach: catering to a specific audience on a carefully planned timeline. With the power of Douglas Elliman behind us and the strategic expertise of our team at the wheel, your property is perfectly positioned for an advantageous sale.
Online, offline, in-print and in-person, your property should present a unified image to prospective buyers. We use digital marketing to expand our reach and put your property in front of thousands of potential buyers, integrating digital with print and in-person showings to deliver a single, flawless presentation.
Individualized Marketing Plan
Each property is different, which is why we come up with an individualized marketing plan for each of our listings. This not only helps keep ‘days on the market’ low, but ultimately will bring our sellers the best return on their property.
Across digital and print, we’ll tell the story of your home and its winning features.
Outstanding Online Presence
With thousands of followers, and our own Marketing Director,we’re uniquely situated to give your property far-reaching exposure. Tracking analytics on a daily, weekly and monthly basis, we’ve learned what works and what doesn’t.
In today’s diverse market, there’s no one-size-fits-all approach for marketing a property, and our social media strategy embraces the need for quick and constant change.
Ongoing Client Dialogue
For every new development, next step, update, and “non-update,” you’ll still receive a text or email from us. You’re a vital part of our team and as such, you can expect total transparency and continuous dialogue throughout the sales process.
That transparency informs our entire philosophy as your real estate partner. We’ll also send you analytics for social media impressions and listing views. It’s important that you are armed with all relevant feedback for us to make strategic decisions together.
Cortnie Schultz is the Marketing Director for the ESPINAL ADLER Team. She works with the team on anything marketing related, including digital advertising, graphic design, social media, branding, and everything in between.
Cortnie started in the real estate industry in 2010 while working primarily as an on-site agent in multi-family, low-income and student housing markets. In 2012 she moved from her on-site position to corporate marketing, where she successfully re-branded and marketed numerous properties in her portfolio, while training and acting as a main resource for her company’s on-site staff.
In 2016, Cortnie was recognized as the Corporate Employee of the Year by the First Coast Apartment Association and was named one of Jacksonville Business Journal’s “People on the Move”. She has a Bachelor’s Degree in English with a concentration in Editing, Writing and Media from Florida State University and has her New York Real Estate License from the New York Real Estate Institute.
575 Madison Avenue
New York, NY 10022
Years in the industry: 9