THE APPLE, PEELED
MOST RECENT ARTICLES
Here’s $10 Million. How Would You Spend it?
You are given $10 Million along with a very specific set of instructions. You must invest every penny in Manhattan real estate. You could spend all of it on 1 property or you can divide the money amongst as many different properties as you want. You may purchase any...
Espinal Adler Unveils Secret Weapon
I high-fived Tony Robbins during the day and that night I was standing 6 or 7 feet away from a bloated, middle-aged Axl Rose who still knew how to put on an amazing show while performing with a quasi-version of Guns n’ Roses in Las Vegas. It was June 2014. I was at...
By the Numbers: Manhattan Real Estate Transactions During an Election Year.
Buyer behavior is typically categorized somewhere between hesitant and paralyzed during an election year. Not knowing who will ultimately lead the country and formulate its policies for at least the next four years is enough to stop some buyers in their tracks....
AT THE CORE
What’s the Real Story in New York City? That Depends on Who You Ask
Perception vs. reality. It’s a comparison between two different things that might be the same. Every one of us firmly believes that our own perception is synonymous with reality, otherwise it wouldn’t be our perception anymore. And with so many virtual platforms...
INPUT OUTPUT SLEEP
The human mind has three modes. INPUT, OUTPUT, and SLEEP. Those are the options. Who the hell knows what’s going on in your mind when you’re asleep, so for now, we won’t tackle that topic. Let’s just assume that you’re in SLEEP mode for 30 percent of your life. The...
The Espinal Adler Team Expands Beyond NYC
We love New York City so much that it’s hard to wrap our brains around the idea of so many people leaving it behind. At first we didn’t want to believe it. But the numbers do tell a story. A recent study by Realtor.com concluded that home searches in suburban...
Inside and Out
Amid the chaos, some people are choosing to leave New York City while others will stay to take advantage of opportunity arising from significant downward market. The Espinal Adler Team is structured to help you in either scenario.
What’s in the Secret Sauce?
If The Espinal Adler team’s last Zoom meeting was secretly recorded, what juicy info would the video reveal? Nothing scandalous enough to make this newsletter go viral unfortunately. Nobody found any secret documents, and nobody on the team got caught streaking. It’s...
Behind the Curtain: A Top NYC Real Estate Team During the Coronavirus
Totally by coincidence, before we ever heard the phrase COVID-19, we wrote an article in the January edition of The Apple Peeled that explored our obligation to stay at home or to go to work when we’re feeling under the weather. Here’s an excerpt from that...
ASK THE EXPERTS
Q&A with James Stanley Provides Insight on Budgeting for Interior Projects in NYC
James Stanley Designs is a 1-stop shop in New York City for Interior Design, Construction, Architectural, and Project Management Services. Back in March, prior to the quarantine, we interviewed James Stanley, specifically seeking answers about how the pricing and...
A Debate About Whether the Stars Are Perfectly Aligned
In the last two editions of The Apple Peeled, we said the conditions for investing in newly developed New York City real estate are P-E-R-F-E-C-T. Prices are down. Rates are down. Developers are offering massive concessions. We said all of the stars were aligned....
After Quarantine, Compliance Issues Cast Doubt Upon NYC Condos
Covid-19 has directly impacted the New York City real estate market. Part of it is economic – unemployment numbers look bleak, and many who’ve managed to keep their jobs will earn less because their industry has been impacted by the pandemic. Part of it is...
ESPINAL ADLER Marketing Director Builds Team’s Brand Across Multiple Platforms
Cortnie Schultz is the proprietary Marketing Director for the ESPINAL ADLER Team. She started with the team in January of 2018 after moving to NYC from Florida. She has been in the real estate industry for 10 years, with a background in multi-family, low-income and...
Investment Property FAQs: What You Need to Know
Wise investment options exist in every real estate market, but what are they exactly? ESPINAL ADLER Team partners Marie Espinal and Jeff Adler identify and answer all the questions that matter when purchasing an investment property, but more specifically in New York...
Deep Undercover, Spying on the Mortgage Process
The Apple Peeled Question: What on earth is happening behind the scenes after you’ve completed your mortgage application and you’ve sent in all of your supporting documentation? Why does it so often take 45-60 days to get through the mortgage process? Jablonski: It’s...
MORTGAGE MINUTE
WITH MATT JABLONSKI
Locking Into the Best Rates Ever is Complicated
Let’s set the scene: You call a loan officer about a refinance; you got their name from a friend. The loan officer quotes a rate. It’s 2.75% for a 30-year fixed. You almost can’t believe your ears. Your inner Jack Nicholson speaks to you. “You want that...
Coining a Phrase: Socialized Mortgage Finance
Socialized Mortgage Finance is a phrase that is becoming more prolific in the secret underbelly of the mortgage industry where a thousand private conversations dictate the direction of the masses. In the wake ofCovid-19, as we slowly come out of isolation and into a...
MOLINGO
Two days before I started my mortgage career, as a “get to know ya” exercise, my new boss invited me to play golf with him and two other loan officers. I was really excited to start a new career, mostly because my earning potential seemed unlimited, especially...
Forget Almost Everything You Knew About New York City Mortgages
If you plan to buy a property in New York City post-Covid-19 and you’ll need a mortgage, why would you work with any other team than the Espinal Adler Team? I’m going to attempt to tell a story in a way that I hope sounds less than arrogant, because this is not...
Mission Impossible?
“We’re walking around landmines that have nothing to do with mortgages.” That’s what one loan officer told me about a week after the Coronavirus completely upended industry, and in effect, every other industry too. Consider the...
Who is to Blame When a Mortgage Application is Declined?
The vast majority of mortgage applications get approved, especially when they’re taken by an experienced loan officer who conducts a thorough review of the loan package before it’s submitted. In this month’s Mortgage Minute we uncovered some of the reasons...
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