We’re preparing for an upcoming business trip. It’s been in the works for months or even longer, but its finally almost upon us.
An audience on the other side of the globe waits for us to deliver our expertise. That’s a massive responsibility, one that we embrace and take very seriously. But It doesn’t matter who or where the audience is, being called an expert in any profession is an immense responsibility.
A trip like this one has a way of forcing us to dig a little deeper and work a little bit harder to ensure that we exceed expectations. For weeks now, we’ve been gathering information along with other members of the Espinal Adler team. We’re creating reports to help tell the story of our current marketplace and the opportunities that exist within it.
It’s true that we’re gathering this information for an audience far away. But the effort and energy we invest preparing and further educating ourselves, and the willingness to push beyond an antiquated idea of our own comfort zone is going to make us better at our jobs – and that’s a good thing for all of our clients, even the ones right around the corner. Because of that, no matter how successful we are based on traditional business standards, this trip represents another massive step in our careers.
We believe that knowledge, and the effort put forth to gain it, and the desire to deliver it genuinely to others, is what separates an ordinary real estate agent from an expert.
Since well before the itinerary for our trip was finalized, we’ve been surrounding ourselves with the best, most respected, and most knowledgeable people in our industry. Learning from them is part of our job — part of our responsibility – it’s part of being a true professional. We meet every week with experts from different niches within our industry, doing what we can to pry from them whatever knowledge they’re willing to share so that we can deliver it to our clients.
In the first few months of 2019 alone, we’ve met with:
- An attorney that specializes in representing foreign nationals.
- One of the most talented interior designers in New York.
- The CEO of a company whose expertise in compliance is sought out by virtually every condo developer in the region.
- Perhaps the most respected appraiser in all 5 boroughs.
- The president of one of the most widely used NYC property search engines.
- More than a dozen lenders to find out exactly what each of them might offer our clients.
During the last year, our team has promoted a marketing expert, added a mortgage expert, and we hired another multi-lingual agent. All of those actions fit within the same mantra of bringing to our clients the most knowledge and expertise available.
Knowledge is Power
In our personal lives we interact with professionals who work in fields that we know very little about. We expect those professionals to guide us appropriately, especially when we’re making a purchase. But if we have no history or established relationship with the person offering their guidance, it’s not easy to put our complete and total trust in the advice they are giving.
One of the members of our team told us he went to a “big box” hardware store last week to gather information about a flooring project he was working on.
He expected the sales person would be able to provide the price per square foot – after all, it’s written right on the display. He expected that the salesperson would be able to tell how long it takes to order a product and to have it delivered and installed.
But our team member was caught off-guard and pleasantly surprised when the salesperson provided details about the tax benefits of specific capital improvements made to a primary residence, including the installation of new floors. It was obvious that the salesperson took pride in his profession. His knowledge exceeded expectations and provided instant credibility.
The same principles can and should be applied in real estate. An agent has to be so much more than a scheduler and a door opener – That is the least amount of value we can possibly provide. Every day, we have to work on our craft. We have to surround ourselves with and learn from other experts in our field so that we can live up to the responsibility of being called a professional and an expert.