Last month in this section, we strongly advised against betting on NYC, articulating the transition we see occurring in the markets. Based on the many conversations we’ve had since, this month we’re urging you to engage us if you are in any way considering entering the market as a buyer or seller over the coming months, especially as a seller. With no further ado, our official headline is “Now is the time to engage your broker!” There, we’ve said it quite explicitly.
“Why now?” you might ask. “I have plenty of time before the fall.” It’s very funny for us to talk with clients as they tell us in a relaxed, sit-by-the-pool kind of voice, “we are more than 10 weeks away from Labor Day”, and have us respond in a pot-is-boiling-over voice “you are a mere 10 weeks away from Labor Day!”. Same facts, different perspectives.
You see, our team believes in being prepared; we believe in doing our homework, being strategic, and doing everything in our power to hit the ground running successfully, selling your property of the highest price we can get you in the shortest period of time. Doing so doesn’t happen in one week; being prepared takes time, research and planning.
The markets start significantly picking up with the pitter-patter (more often stampede) of buyer feet pounding the pavement, en masse. We want to capitalize on that increased volume of demand to your advantage starting late-summer, early-fall, when prime listing season beings. This means:
- We need to begin talking to you about valuations and real-time trends and metrics we’re seeing.
- We want to start creating tailored marketing plans that speak to your specific property, in your specific building, in your specific neighborhood.
- We want an effective narrative that speaks to your target buyers, that’s relevant and impactful.
- We need ample time to assess any repairs or requisite work that will, in turn, optimally position your property to achieve our objectives.
If you’re even considering upgrading a kitchen or updating flooring, this takes time. You want to be in the market come fall, not working with contractors and running into the holiday season.
Luck is when preparation meets opportunity, and we like to think that we help our clients maximize their luck of finding “that all-cash buyer” who is looking to pull the trigger next week; or “that quirky family” who wanted that exact ratio of outdoor and indoor living space; or “those empty nesters” who really want that large living area for entertaining in their golden years and don’t care about the small bedroom size. Real estate is made up of stories that seem anomalous, that seem like the stars all aligned in just the right way to make a deal happen; those lucky sellers! We like to believe that we create our sellers’ “luck”, and are ghost-writers of such stories … so long as we have the time and trust to do our jobs the best way that we know how – through hard work, research and preparation.
So let us help all of your stars be aligned and let’s have a conversation sooner than later about how to hit the fall listing season with a magical story of your own!
