This month’s gem finds itself in one of the most dynamic and diverse neighborhoods of NYC: the Lower East Side. It is against this bustling backdrop that 196 Orchard sits. Our monthly gem is everything you’d expect a building in the neighborhood to be: sophisticated but in a textured, industrial way, overflowing with grounded luxury.
Designed by Incorporated Architecture and Design, the building is crowned by rooftop gardens and features oversized, dramatic metallic bronze industrial-styled casement windows, surrounded by imported gilded bronze glazed Spanish bricks. The aesthetic pays homage to the neighborhood’s past and its vibrant present, punctuated by an equally lively Equinox gym on the ground floor.
Why did we choose 196 Orchard? First, we believe that the Lower East Side will be the next Chelsea. The neighborhood has the unique mixture of grit and glamour, home to a diverse population of young and old, along with city newbies and veterans. Further, it is well served by public transportation, while also sitting at the intersections of some of the most vibrant communities in the city: the East Village, Nolita, and Chinatown, and a stone’s throw away from Soho and the West Village. Until now, very few new developments have broken ground here, so we believe this to be a great opportunity to gain a foothold in this up and coming hood. Further, the varied mix of price points and sizes among its 93 residences make it very appealing for residents and investors, alike.
